Schema Markup Generator

Generate JSON-LD structured data (schema.org) for your website. Pick a schema type — Organization, LocalBusiness, Article, Product, Person, Event, FAQPage or BreadcrumbList — fill in the fields, and copy a ready-to-paste script type application/ld+json block. Everything runs in your browser; nothing is uploaded.


  



    

    

      
The Schema Markup Generator builds valid JSON-LD structured data for your website without writing any code. Choose a schema.org type — Organization, Local Business, Article, Product, Person, Event, FAQ Page or Breadcrumb List — fill in a simple form, and instantly get a ready-to-paste script type application/ld+json block. Structured data helps Google and other search engines understand your content and can unlock rich results like review stars, FAQ accordions, breadcrumbs and event listings. Every value is encoded into proper JSON for you, and the whole tool runs in your browser — nothing you type is ever uploaded.

      

        
What is schema markup?

        
Schema markup is structured data based on the shared vocabulary at schema.org that describes what a page is about in a way machines can read. Instead of leaving a search engine to guess that a page is a product, an article, or a business, you label it explicitly — name, price, author, rating, address and so on. Google recommends the JSON-LD format, a small block of JSON placed in your page that sits separately from your visible HTML. With clear structured data, search engines can show richer, more eye-catching results and answer engines can pull accurate facts about your site.

        
      

      

        
How to generate JSON-LD structured data

        
Pick a type, fill in the fields, and copy the generated block.

        
  1. Choose the schema type that matches your page from the dropdown (for example Product for a product page or Article for a blog post).
  2. Fill in the fields that apply — you can leave any field blank and it is simply omitted from the output.
  3. Copy the generated script type application/ld+json block and paste it into the head or body of the matching page's HTML.

      

      

        
Which schema types does this generator support?

        
It covers the most common types that earn rich results and power knowledge panels.

        
  1. Organization and Person for entity and brand information, including logo and social profiles (sameAs).
  2. LocalBusiness with a PostalAddress, price range and opening hours for local SEO.
  3. Article with author, publisher and publication dates for news and blog content.
  4. Product with offers (price, currency, availability) and an aggregate rating for eligible review stars.
  5. Event with start and end times, location and organizer for event listings.
  6. FAQPage and BreadcrumbList, which add Q&A and breadcrumb trails to your search snippets.

      

      

        
Where do I put the JSON-LD code?

        
Paste the generated block directly into the HTML of the page it describes — ideally inside the head, though Google also accepts it in the body. Use one block per main entity on a page, and make sure the data in the markup matches what users actually see on the page. After publishing, test the page with Google's Rich Results Test and the Schema Markup Validator to confirm it is eligible for rich results and free of errors.

        
      

      

        
Why use this schema markup generator?

        
  • Generates valid JSON-LD for eight popular schema.org types, the format Google recommends.
  • Encodes every value into correct JSON automatically, so quotes and special characters never break your markup.
  • Lets you add unlimited FAQ questions and breadcrumb steps with one click each.
  • Skips empty fields, so the output stays clean and contains only the properties you filled in.
  • Updates the output live as you type and copies the whole block to your clipboard in one click.
  • Runs entirely in your browser — your data is never uploaded, logged, or stored.

      

      

        
Frequently asked questions

        

          
What is JSON-LD and why does Google recommend it?

          
JSON-LD (JSON for Linking Data) is a way to add structured data to a page as a self-contained block of JSON, separate from your visible markup. Google recommends it because it is the easiest format to add and maintain — you do not have to weave attributes through your HTML, and you can drop the whole block in at once. This generator outputs JSON-LD wrapped in the script tag Google expects.

        

        

          
Will adding schema markup guarantee rich results?

          
No. Valid structured data makes a page eligible for rich results, but search engines decide whether and when to show them based on quality, relevance and their own guidelines. Make sure the markup accurately reflects the visible content of the page, follow Google's structured data policies, and validate with the Rich Results Test to maximize your chances.

        

        

          
Where should I paste the generated code?

          
Put the script type application/ld+json block in the HTML of the specific page it describes — the head is the conventional place, though the body works too. Use the Product markup on the product page, the Article markup on the article page, and so on, with one block per primary entity. Keep the data in the markup consistent with what visitors see.

        

        

          
How do I validate my structured data?

          
Use Google's Rich Results Test to check whether a page is eligible for specific rich results, and the schema.org Schema Markup Validator to catch syntax or vocabulary issues. Both let you paste a URL or the raw code. Fix any reported errors and re-test until the markup is clean.

        

        

          
Is this schema markup generator free and private?

          
Yes. It is completely free and runs entirely in your browser with JavaScript. Everything you type is processed locally on your device and is never uploaded, logged, or stored.